Jon Asgeir Johannesson, who is now facing the loss of his only operational business that is left, Hagar which he “restructured” out of Baugur at the last moment has offered up what promises to be a legendary quote.
He asks the Icelandic nation not to worry about him. “I have enough for a Diet Coke, that is enough”.
Pity the poor marketing manager for Diet Coke in Iceland. What did he/she do to deserve this product placement?
Related posts:
Bert Pachetta
2 years ago
Brilliant!
nn
2 years ago
Don’t forget that the onion-flavored Icelandic website http://www.baggalutur.is published a news story shortly afterwards about “a mysterious Icelandic business tycoon buying the Diet Coke factories in Europe, Asia and North-America”.
http://baggalutur.is/frettir.php?id=4656